We are thrilled and super excited have Whai Ora as title sponsor of the Spirited Women – All Women’s Adventure Race moving forward.
Whai Ora is an exciting new product from industry-leading Maori-owned dairy company Miraka, Whai Ora is the pursuit of wellbeing: and it is the pursuit of wellbeing that inspired Miraka to embark on a quest throughout Aotearoa to discover the finest New Zealand-grown produce; and to create a range of great tasting, easy to mix, real-food smoothie blends. Every Spirited Woman will have an exclusive, pre-launch opportunity to sample these delicious smoothies each day over race weekend.
Miraka CEO Richard Wyeth is excited to share the Whai Ora story with the Spirited Women Competitors. “By entering the Whai Ora Spirited Women adventure race the competitors have shown the same pursuit of wellbeing as we have in developing our range of natural smoothie blends,” says Richard. “It’s a great fit and I’m sure they’ll have as much fun enjoying our smoothies as they have competing in the race.”
The partnership perfectly aligns with the ethos and values of the event. We feel blessed to have a brand on board as title sponsor who stand for everything we believe in and are trying to promote. The synergies between Whai Ora and Spirited Women are really remarkable. The assimilation was a perfect match and we are so looking forward to working with them in encouraging a pursuit of wellbeing.