We are thrilled and super excited have Whaiora as title sponsor of the Spirited Women – All Women’s Adventure Race.
Whaiora is an exciting new product from industry-leading Maori-owned dairy company Miraka. Whaiora is the pursuit of well-being: and it is the pursuit of well-being that inspired Miraka to embark on a quest throughout Aotearoa to discover the finest New Zealand-grown produce; and to create a range of great tasting, easy to mix, real-food smoothie blends. Every Spirited Woman will have an opportunity to sample these delicious smoothies each day over the race weekend.
Miraka CEO Richard Wyeth is excited to share the Whaiora story with the Spirited Women Competitors. “By entering the Whaiora Spirited Women adventure race the competitors have shown the same pursuit of well-being as we have in developing our range of natural smoothie blends,” says Richard. “It’s a great fit, and I’m sure they’ll have as much fun enjoying our smoothies as they have competing in the race.”
The partnership perfectly aligns with the ethos and values of the event. We feel blessed to have a brand on board as a title sponsor who stands for everything we believe in and are trying to promote. The synergies between Whaiora and Spirited Women are remarkable. The assimilation was a perfect match, and we look forward to working together to encouraging the pursuit of well-being.